How much do fashion consumers care about sustainability?

How has the COVID era impacted the way consumers view sustainability in fashion and what they expect of brands?

We wanted to find out, so we surveyed over 500 consumers. 97% of them said that it’s at least somewhat important to them that their fashion choices be sustainable.

What changes are consumers making to their purchase behaviours? How do they judge brands’ sustainability initiatives? Download the full report to get these answers and many more.


Navigating sentiment post-COVID

As we emerge into a post-COVID world, consumers are thinking differently about what sustainability means to them.

Find out how consumers are changing their shopping habits, and how fashion brands can get ahead of changing sentiment to meet sustainability demands and deliver what consumers want.


Understand what consumers are thinking

For more information on how consumers are thinking about sustainability in fashion, have a look at our report.