SUSTAINABLE STYLE COLLECTIVE LIMITED incorporated and registered in England is trading as WOVN (hereafter referred to as “Wovn”) is a UK-based company and trusted partner for customer insights and data analytics.
Wovn is on a mission to eliminate waste in fashion by redefining the way the industry produces clothes. We offer a unique solution to help brands access insights through customer insights to better predict demand and engage with new customers. Our goal is to reduce waste and to make fashion more sustainable.
This privacy notice provides information on how Wovn generally collects and processes your personal data when you interact with us.
Personal data means any information about you which can be used to identify you as an individual. This excludes information where your personal data has been removed (anonymous data).
We regularly review our privacy notice and therefore encourage you to refer to this privacy notice on a regular basis.
If you have any general questions, you can reach us via email at email@example.com or by post at our registered office:
℅ Founders Factory
London W8 5EH
If you have any questions about this privacy notice or our data protection practices, please contact firstname.lastname@example.org.
1.1. Categories of personal data
We collect, use, store, process, and transfer different types of personal data, depending on the collection purpose. We only collect data categories necessary for achieving a specific purpose. Personal data we collect includes, but is not limited to:
Contact Data: email address
User Account Data: preferences, any feedback you have provided us with
Marketing and Communications Data: your preferences in receiving marketing materials from us and from third parties, your preferred communication channels, your preferences regarding becoming part of our insights community and taking part in further surveys
Research Data refers to all types of personal data we collect from you in the course of your participation in our research activities. Research Data includes the following categories, as detailed the privacy policies and consent forms for the respective market research activity:
Survey Data: your answers to online surveys including sociodemographic information such as date of birth, age, gender, information regarding educational and income levels, occupation, marital status, number of children in the household, age of children, etc.
Media Measurement Data: information regarding your media consumption, your overall usage of the internet, streaming and social media platforms and other (online) media channels, as well as your digital devices in general
Shopping Behaviour & Style Preference Data: information regarding your household purchases and channels used, your style preferences, etc.
1.2. What happens if you do not want to provide personal data?
Participation in our consumer research is always voluntary. You may stop participating and/or providing personal data at any time. If you withdraw your consent to the processing of your personal data your data will not be stored.
2. Personal data we collect from you as part of our consumer research activities
In the following section, we explain typical situations in which we collect personal data from or about you when you participate in our consumer research.
We collect and process Research Data from you when you participate in our consumer research activities such as answering surveys. In this scenario, Wovn is responsible as a data controller for the collection and processing of Internet Log-Data.
2.1. How we use your personal data when you take part in an insights survey in collaboration with a third party, e.g. a brand
In general, we process your Research Data in such a way that they do not allow recipients to identify you as an individual. Typically, we combine the Research Data of several respondents and generate anonymous aggregated data.
In some cases, we may report the Research Data on a participant’s level, using an internally assigned pseudonym (a number or code). Recipients are not able to identify you based on these pseudonyms.
If there is a possibility that a recipient of the Research Data can identify you as an individual, either directly or by combining it with other data, we will inform you in advance and obtain your consent if required.
We only share your e-mail and associated data if you have specifically opted in at the end of a survey indicating that you want to be notified by the brand when your preferred style(s) or products become available. In this case, we will share your survey data and your email address with the brand so they can get in touch.
We use Media Measurement and Shopping Behaviour Data to enrich collected Research Data in order to provide better insights to our clients.
2.2. How we use your personal data if you have opted into becoming part of our insights community
We use your Contact Data to directly communicate with you if you opted in to be contacted by Wovn and to take part in our insights community including further surveys. We may also contact you to keep you informed about our terms and policies or insight rules as well as incentives or prize draws / sweepstakes we offer to participants through email newsletters, to invite you to surveys and other research activities and to select participants for specific surveys based on their sociodemographic profile.
Publicly available sources
We may collect additional information (Contact Data) about you from other sources if you are a representative of an interested party or a prospect from publicly available sources or existing clients. Such sources are mainly, but not limited to, internet sources such as professional networks like linked.in and XING but also respective company websites and possibly other websites.
What we use our personal data forWe will only use your personal data for the purposes for which we collected it and for and for purposes compatible with the original collection purposes.
Communication with you as a business partner
We process your personal data if you are a potential customer of our products, an existing customer, or a service provider for the establishment and performance of our business relationship with you.If you register on our website to receive specific content, newsletters, or to attend webinars, or you contact us by email or otherwise, we will process your Contact Data and any information that you submit through our web forms or send us by email for the following purposes:
We process your Contact Data, Financial Data, Internet Log-Data, and User Account Data to deliver our services to you and to better understand how you use our solutions.
If you sign up or otherwise opt-in to receive invitations to industry updates, articles, or product announcement emails, we will ask for your consent to use your email address for this purpose.
We may use your Contact Data, Internet Log-Data, and User Account Data to better understand what may be of interest to you and how this content is best presented to you.
We will obtain your opt-in consent before sharing your personal data with any third party for marketing purposes.
You may unsubscribe from marketing communications at any time by clicking the link to ‘unsubscribe’ at the bottom of any marketing email we have sent to you.
If you opt-out of receiving such marketing communications, personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions will still be processed.
3. Internet Log-Data
If you interact with our website or software applications including cloud-based or online applications, we will automatically collect Internet Log-Data about your equipment, browsing actions and patterns.
We use Internet Log-Data to enhance the users’ experience and improve the performance, user-friendliness and security of the surveys and other solutions, and for quality assurance purposes.
We may also use Internet Log-Data to meet our internal and external audit requirements, information security purposes, or to protect or enforce our rights, privacy, safety, or property, or those of other persons. This includes the prevention and detection of fraud, disruptions to our services or IT systems. We may be required to use and retain personal data for legal and compliance reasons, such as the prevention, detection, or investigation of a crime, loss or IT security incident.
4. Cookies and similar technologies
We collect personal data about you by using cookies, server logs and other similar technologies if you interact with our website or software applications including cloud-based or online applications. We may also receive such data if you visit other websites by means of our cookies and similar technologies.
5. Third parties or publicly available sources
We may obtain personal data about you from third parties and public sources. In these cases, we will inform you accordingly within a month upon receipt of your personal data or, if the data is intended for communication with you, we will inform you with our first communication to you. As part of the communication we will disclose the sources from which we obtained your data and provide you with all information required by the applicable privacy law. This includes which data specifically we obtained from which exact sources and how we intend to use it. In appropriate cases we will obtain your prior consent before we collect personal data concerning you from other sources.
In some instances, Wovn’s clients are a source of personal data concerning you. For example, advertising companies or social media networks may provide us with information regarding your exposure to online advertisements or media. This is used by us to enrich this data with information that we previously collected from you as a market research participant, in order to prepare anonymous, aggregated statistics that clients then use for their business purposes.
We also process personal data collected by third parties using third party crawling and analytics tools such as Brandwatch (www.brandwatch.com) that archive social media data, which have been published in open profiles or channels on social media networks or platforms like Facebook, Twitter, Instagram, public online forums or rating portals of online-shops (e.g. eBay or Amazon). Wovn may use information that you have made public on social media platforms and other websites to provide its clients with aggregated reports and links relating to public information in a systematic manner.
Please see also sec. “Publicly available sources”.
6. Legal bases of processing
We will only process your personal data for the purposes described above. We process your personal data as permitted by law:
7. Personal Data Processing for compliance with legal obligationsWe may be required to use and retain personal data for compliance with legal obligations and statutory retention provisions, such as commercial and tax laws as well as our legal obligation to maintain the security of processing pursuant to applicable privacy laws (see for instance on Internet Log-data.)
8. Transfer and sharing of personal data
We may transfer your personal data to third parties on one or more of the legal bases and for the purposes as specified above. We require all recipients to ensure the security of your personal data and to treat it in accordance with applicable data protection laws.
Sometimes, it will also be necessary that we transfer your personal data to countries outside the European Union and the European Economic Area (EEA). Any transfers of personal data into countries other than those for whom an adequacy decision regarding the level of data protection was made by the European Commission, occur on the basis of contractual agreements using standard contractual clauses adopted by the European Commission or other appropriate safeguards in accordance with the applicable law.
9.1 Service providers and partners of Wovn
If necessary and compatible with the purposes, we share personal data with:
9.2 Business transfers
We transfer data, including personal data, to a reasonable extent and if necessary in the course of any company reorganisation, restructuring, merger or sale, or other transfer of assets. We ensure that the receiving party agrees to respect your personal data in a manner that is consistent with applicable data protection laws and the original purpose. We will continue to ensure the confidentiality of any personal data and give affected data subjects notice before personal data is transferred to another controller.
9.3 Public bodies
We will only disclose your personal data to public bodies where this is required by law. Wovn will, for example, respond to requests from courts of law, law enforcement agencies, regulatory agencies, and other public and government authorities, which may include authorities outside your country of residence.
9.4 Third party websites
Our websites as well as portals and registration pages for market research participants may contain links to websites that are not affiliated with, controlled, or managed by us. The policies and procedures we describe here do not apply to those websites. We are not responsible for the security or privacy of any data collected by these third parties. We suggest contacting those websites directly for information on their privacy policies.
10. Security of processing
Wovn takes data security seriously. We apply appropriate levels of security to personal data transferred, stored or otherwise processed by Wovn by means of implemented physical, electronic and administrative procedures to safeguard the data from accidental or unlawful destruction, deletion, loss, alteration, unauthorised disclosure and unauthorised access. Our information security policies and procedures are closely aligned with widely accepted international standards and are reviewed regularly and updated as necessary to meet our business needs, changes in technology and regulatory requirements. Access to your personal data is granted only to those personnel, service providers or Wovn affiliates with a business need-to-know or who require it in order to perform their duties.
In the event of a data breach containing personal data, Wovn will follow all applicable data breach notification provisions.
11. Data Storage and Retention
We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you. To determine the appropriate retention period for personal data, we consider the:
12. Your legal rights
You may exercise your legal rights in relation to your personal data we are processing. Wovn will respect your individual rights and will deal with your concerns adequately. Your rights include:
Right to withdraw consent: where the processing of personal data is based on your consent, you may withdraw this consent at any time by emailing us at email@example.com.
Right to rectification: you may request the rectification of your personal data. We make reasonable efforts to keep personal data that are used on an ongoing basis, accurate, complete, current and relevant according to the most recent information available to us. In appropriate cases, we provide self-service internet portals where users have the possibility to review and rectify their personal data.
Right to restriction: you may request us to restrict the processing of your personal data, if:
Right to access: You can request information from us about your personal data to ensure we process it lawfully. You can also request a copy of the personal data you provided us and is undergoing processing, free of charge. However, we reserve the right to charge a reasonable fee for each additional copy you may request.
Right to transfer: At your request, we will transfer your personal data to you or a third party, where technically feasible, provided that the processing is based on your consent or necessary for the performance of a contract.
Right to erasure: You may request us to delete your personal data, where
unless the processing is necessary
Right to object: You may object – at any time – to the processing of your personal data due to your situation, provided that the processing is not based on your consent but on our legitimate interests or those of a third party. In this event we shall no longer process your personal data, unless we can demonstrate compelling legitimate grounds and an overriding interest for the processing or for the establishment, exercise or defence of legal claims. If you object to the processing, please specify whether you wish the deletion of your personal data or the restriction of its processing by us.
Right to lodge a complaint: In case of an alleged infringement of applicable privacy laws, you may lodge a complaint with the data protection supervisory authority in the country you live in or where the alleged infringement occurred.
Contact details of our data protection officer:
firstname.lastname@example.org (subject line: Data Protection)
Data Protection Officer
℅ Founders Factory
London W8 5EH