We work with brands to gather insights that help them only produce the things people want to buy. Sometimes we also help them acquire new customers because we believe it's possible for brands to both produce less and sell more. But we wouldn't be doing this if it weren't primarily about our belief that fashion needs to become less wasteful for the sake of our planet.
Designing products in a black box and launching them in the hopes people will buy them generates too much waste. Brands must design not only with their customers in mind, but with their customers actively involved in the process. We want to help with that.
We offer smart ways to predict what will sell, so less cash is tied up in inventory that won't sell. We also support brands in acquiring new customers in a smart and engaging way.
We are a women-led team, and we strive to include women and other underrepresented groups in helping us build a better future with a less wasteful fashion industry.
We want to work with people who care about others, who operate with honesty and integrity, and who are as passionate about our mission as we are.