How fashion brands predict demand

Predicting demand accurately is more important than ever before, with consumers increasingly aware of overproduction and concerned with sustainability.
We surveyed a range of global fashion brands to find out how they currently predict demand, and the results are revealing.

Surprisingly, only 11% of brands we surveyed are using technology to inform their demand predictions. Download the full report to find out which tools brands are using, what impact Covid has had on their demand planning, and much more.

A colourful target painted on the wall

More accurate predictions

Our research reveals brands' top priorities and key success metrics when it comes to demand planning.

Read the full report to learn more, and to find out how brands can augment their demand planning with predictive insights to achieve greater accuracy.


What the future holds

For predictions about the future of demand planning, have a look at our report.